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Saturday, November 22, 2014

The Bronies Phenomenon

I'd run across some dismissive references to "Bronies" on the Internet, but had little idea who or what they were until I happened to catch a documentary by Morgan Spurlock on Netstream tonight. "Bronies" are fans of the cartoon program "My Little Pony Friendship is Magic." There are, by conservative estimate, seven million self-identified "Bronies," the majority of whom identify as straight white males. The average age of a Brony is 21, although they range in age from adolescent to middle aged.

Who knew there were more Bronies than manosphereans?  There are Brony conventions that draw thousands from all over the country. And who is buying all that "My Little Pony" merch at Walmart? Truckers, military veterans, motorcycle mechanics.

What draws these men to a program that was originally targeted for little girls? The values of kindness, loyalty, and optimism... a determination to expand the narrow confines of conventional masculinity... and an attraction, I must surmise, to cute pastel animated horses with adorably squeaky voices.

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